Digital Marketing Stories

Digital Marketing Stories

Our Digital Marketing Apprenticeship programme allows our apprentices to really show their creative side as well as make a huge impact within the variety of different employers and companies they work for.

We asked some of the businesses we work with about the AWESOME Digital Marketing Apprentices they’ve taken on board and what they’ve done to boost their marketing efforts since starting their apprenticeship with them!

 

 

Danielle Samuel

Bespoke Curtains & Blinds

Digital Marketing Apprentice

 

Danielle has been at Bespoke Curtains & Blinds for almost six months and was brought in by co-owner Stuart Murphy and the team to seriously raise the boutique curtain and blind company’s online presence.

After meeting Danielle at our Career Kickstarter in October of last year, we asked Stuart how Danielle has been getting on and how she has impacted the business so far.

“Danielle has been a breath of fresh air to the company” said Stuart.

“She has a wonderful and pleasant nature and has integrated seamlessly into our small office. Her enthusiasm for digital marking is obvious!

“Danielle has overseen a complete revamp of our social media platforms. In recent meeting, she expanded on the different analytics and programs she has introduced to help raise our profile and track the development. I found this remarkable! We have already seen positive feedback and Danielle has already put forward ideas on how we could continue to improve our presence.

“Given we are a small team, Danielle is left to her own devices in many respects. When given different tasks, she carries them out efficiently and nearly always at the first time of asking. In addition to this, Danielle continuously introduces new ideas and methods and has begun to create a genuine and important role within our company which quite simply did not exist before her arrival.”

Annabelle Harris

Clarion Housing

Digital Marketing Apprentice

 

Clarion Housing is the largest housing association in the UK, so anyone introduced to the marketing team would need to get up to scratch quite quickly! Something Annabelle had no problem in doing and certainly raised herself to the task!

We asked her line-manager and Clarion’s Digital Marketing Executive Ronika Ponja about the immediate impact Annabelle has made within such a large company and a big marketing team.

“Annabelle is incredibly polite and friendly to everyone she comes into contact with at Clarion!” said Ronika.

“She has become a part of the Digital team very well and knowing she has a creative hand, I have given Annabelle a number of tasks that require creativity and each time she has been extremely excited to start work. On most occasions she will go above and beyond to research tools before the meeting itself to ensure she is prepared and ahead of the game. Energy we like to see at Clarion!

“Annabelle has had to learn a large number of new systems since joining our team and as a kinaesthetic learner, she learns while actioning things and this has worked very well when I have provided training for her. She has understood how to html code text into our CMS system quickly.

“We recently held a large event for over 100 people for apprenticeship week and Annabelle took it upon herself to plan a social media campaign for this. This involved creating a content calendar and also a brief for the marketing team to pull together useful assets.

“After the campaign was complete she started to pull together data to analyse whether the campaign created an uplift in the number of page views to our apprenticeship pages on our website and if it effected our social media data at all. Great work by Annabelle. She is a great help to the team!”

Scarlett Clarke

Shocklogic

Digital Marketing Apprentice

 

Shocklogic have been a long-standing partner with us for a number of years and having taken on apprentices within various roles within the company, Scarlett landed a job with fellow Lambeth neighbours Shocklogic almost one year ago!

We talked to her fantastic line-manager and Media and Marketing Coordinator Maggie Bruk about Scarlett’s time at the event management company based in Brixton.

“I have taken a few LDN Apprentices since working with Shocklogic and Scarlett is the youngest.” said Maggie.

“She has a lot of confidence for her age, and she brings some very welcome energy to the team. She has been a team member onsite in Paris, where they worked 14 hour days (over the weekend!), and she handled this pressure very well.

“Scarlett has learned so many new skills and responsibilities since she started and she has tackled them head on. This ranges from writing copy, to coordinating suppliers, and taking ownership of our social media strategy.

“She acknowledges and notes down all of her tasks as they are given to her, and will always ask if she has questions to make sure she delivers her tasks to the highest standard. She is not shy to speak up and give her opinion during our full team meetings (with sometimes up to 40 people present), and has proved in this short time to be a very valuable member of our team.”

 

If you’re thinking of HIRING an apprentice with us, click on the link below to discover more!

If you’re thinking of BECOMING an apprentice, click on the link below and find out how!

Why Breaking The Stigma Around Apprenticeships Can Benefit Young People And Businesses Alike.

Why Breaking The Stigma Around Apprenticeships Can Benefit Young People And Businesses Alike.

It’s all about choice! 

 

Since the introduction of the modern-day apprenticeship programmes, there has been a lot of debate on which route of further education is more valuable for young people – apprenticeships or university? 

 

The simple answer is both!   

 

Everyone has different learning styles. They should have the choice to follow the path they will get the most benefit from. Not the path parents, teachers or society chooses for them. 

 

When I first started working in apprenticeships it was perceived as the last resort. Attracting candidates that had no other choice.  

 

I’m pleased to say now that this ‘last resort’ attitude has moved on. Now employers are seeing the benefits of hiring young talent into their teams. Bridging much-needed skills gaps and watching someone develop and reaching their full potential. 

 

However, there is still work to be done in getting the message out that apprenticeships are a genuine alternative to university.   

 

Recently on A-level results day, I was disappointed to read some of the posts on social media belittling apprenticeships. Posts such as ‘Don’t worry if you didn’t get the grades you needed, you could always do an apprenticeship!’  

 

It can be damaging for young people to read throw-away comments and think apprenticeships are a lesser alternative. Young people should be presented with every available opportunity to them. Remarks such as the one above go a long way to blocking those opportunities, which is a huge shame. 

 

Further Proof There Is Talent In Apprenticeships.

 

There is so much young talent out there today hungry to kickstart their careers.  We see this week in, week out at our Career Kickstarters. Employers love coming along to these so they can experience and feel the energy and enthusiasm of young people today.  The statistics we receive back from employers prove this. 

 

100% of employers who attend a Career Kickstarter say they think it is a positive experience and one they think is helpful in terms of recruiting an apprentice.  

 

By ditching the use of CV’s and inviting employers along to kickstarters, it also eliminates unconscious bias that could come into play by reading a CV alone. On average, employers who attend a Career Kickstarter offer formal interviews to at least three candidates.  

 

These same candidates are applying for jobs, only to be screened out because they do not hold a university degree – whether it’s relevant to the job role or not.  This now means that not only are young people missing out on an opportunity, employers are missing out as well! 

 

Recruiting in youth and generation-z provides an untapped pool of talent that companies need to not only grow their business but future-proof it as well. Overall, of the employers that do attend a Career kickstarter, three out of four end up hiring an apprentice they met on the day.

 

I understand that some people want to go down the university route. To experience life and come out with a degree that may be relevant to their chosen career path. This isn’t every young person or school leaver’s choice of further education though.  

 

For them, it’s all about choice. And that’s just what an apprenticeship provides for young people. 

Ellie O’Reilly @ Funding Circle

Ellie O’Reilly @ Funding Circle

After winning our Apprentice of the Year during the LDN Apprenticeships Graduation Ceremony this year, we thought what better time to unveil our latest case study with the winner herself!

This took us to the Funding Circle offices in central London, where we caught up with Ellie O’Reilly and talked to her about role as a Loan Closing Analyst and how her apprenticeship and job has progressed from when she started her level 3 apprenticeship, to her current level 4 Business Administration Apprenticeship. 

We also had the chance to talk with Ellie’s line-manager Hattie Spurrell, who gave us an overview of the importance of Ellie’s role within her team at Funding Circle and having hired a number of Apprentices through LDN previously, what the benefits are in hiring AWESOME apprentices like Ellie.

So what was behind Ellie’s decision to do an apprenticeship over university or looking for full time work?

Well, it was an opportunity to combine the quality of learning that a university degree provides and the immediate experience that comes with full-time work. 

“When I was at school I wasn’t really enjoying it and wanted to dive in to the world of work and an apprenticeship just seemed the best way to gain experience.” Said Ellie.

 

“University wasn’t really a road that I wanted to take. So without having a qualification, an apprenticeship was the best route to take because I knew I could learn whilst working at the same time.”

 

The decision to do an apprenticeship brought Ellie through the LDN HQ offices in Stockwell, where she met Hattie at our Career Kickstarter event. 

“When I went to the Career Kickstarter, Ellie really stood out,” said Hattie.

 

“She was really approachable and stood out amongst a strong group of candidates. To meet someone so young, yet so keen to get into the world of work was a huge positive for me straight away.”

After impressing Hattie and the Funding Circle team during a week long work trial, Ellie was then offered the role and given the fantastic opportunity to work with one of the fastest growing companies in central London.

Having hired a number of LDN apprentices in the past, Hattie talked to us about the process in hiring an apprentice and how she’s been able harness new talent by recruiting apprentices. 

“Apprentices certainly bring a new dynamic to the team and being so young, they come with a certain sense of excitement and eagerness to learn new skills.

 

“Like Ellie, all apprentices have their apprenticeship work to do as well as their work with us, so it shows a huge amount of dedication to juggle both things at the same time.”

Having now been at Funding Circle for over two years throughout both her level 3 and level 4 apprenticeship, Ellie is now an integral part of the team and has picked up a variety of very useful and different skills.

The skills Ellie is learning covers all aspects of the learning and development of an apprentice. So it’s not just direct skills relating to her role within her job but also her soft skills and acclimatising herself to working within a high-performing and fast-moving workplace.

“Since I’ve been at Funding Circle, I’ve learnt so much about the financial world. On top of that though, I’ve developed a better understanding about working within a team and achieving things as a collective, something I didn’t have much experience with before I started.

 

“Over time, I’ve been able to take on extra responsibilities and have even begun training new starters which has been great. Having a supportive manager like Hattie means I’m able to learn a lot directly from her as well!

 

“It can be quite daunting at first going from a level 3 to a level 4 Apprenticeship and as I expected, is a bit more of a work load. The support I received from my LDS made the transition much easier and I get all the support I need throughout doing my level 4.”

Hattie can also see the improvements in Ellie’s skillset since she started her apprenticeship and having been her line-manager throughout her whole apprenticeship journey so far, it was inspiring to get her thoughts on Ellie’s progression over the last two years.

“Ellie has always been committed to the role from day one and it wasn’t really a challenge to get her up and running.

 

“She’s definitely one of the strongest performers in the team and her knowledge of the company means she now knows the role inside out.

 

“I don’t think we’d be where we are today without her in the team.”

With Ellie now coming to the end of her apprenticeship, with an Apprentice of the Year award in the bank and having learnt so much within her time at Funding Circle and as an LDN Apprentice, what would she say to another young person looking to kickstart their career with an apprenticeship?

 “I would definitely recommend doing it!

 

“I’ve had no regrets and it definitely sets you up for a future career. It’s certainly a great path to take to learn some skills and gain some experience working at the same time.”

It’s not just Ellie that has benefited from apprenticeships!

Hattie is now preparing to recruit her next LDN Apprentice, so what would be her advice to fellow managers and employers looking to hire an apprentice for their team? 

“To any employer thinking about hiring an apprentice, I would definitely do so!

 

“As I mentioned, apprentices add a completely new dynamic to the team and in my experience, are incredibly supportive of other people. We’ve had such success with Ellie that we’re looking to hire two more LDN Apprentices within the near future!”

We love working with companies like Funding Circle who are willing to invest and take time to unearth and manage the talent that can be found within young people looking to do an apprenticeship.

Congratulations to Ellie on all of her success so far with us and Funding Circle and thank you to Hattie and the team at Funding Circle for their continued support for Ellie.

If you’re thinking of HIRING an apprentice with us, click on the link below to discover more!

If you’re thinking of BECOMING an apprentice, click on the link below and find out how!