Digital Marketing Stories

Digital Marketing Stories

Our Digital Marketing Apprenticeship programme allows our apprentices to really show their creative side as well as make a huge impact within the variety of different employers and companies they work for.

We asked some of the businesses we work with about the AWESOME Digital Marketing Apprentices they’ve taken on board and what they’ve done to boost their marketing efforts since starting their apprenticeship with them!

 

 

Danielle Samuel

Bespoke Curtains & Blinds

Digital Marketing Apprentice

 

Danielle has been at Bespoke Curtains & Blinds for almost six months and was brought in by co-owner Stuart Murphy and the team to seriously raise the boutique curtain and blind company’s online presence.

After meeting Danielle at our Career Kickstarter in October of last year, we asked Stuart how Danielle has been getting on and how she has impacted the business so far.

“Danielle has been a breath of fresh air to the company” said Stuart.

“She has a wonderful and pleasant nature and has integrated seamlessly into our small office. Her enthusiasm for digital marking is obvious!

“Danielle has overseen a complete revamp of our social media platforms. In recent meeting, she expanded on the different analytics and programs she has introduced to help raise our profile and track the development. I found this remarkable! We have already seen positive feedback and Danielle has already put forward ideas on how we could continue to improve our presence.

“Given we are a small team, Danielle is left to her own devices in many respects. When given different tasks, she carries them out efficiently and nearly always at the first time of asking. In addition to this, Danielle continuously introduces new ideas and methods and has begun to create a genuine and important role within our company which quite simply did not exist before her arrival.”

Annabelle Harris

Clarion Housing

Digital Marketing Apprentice

 

Clarion Housing is the largest housing association in the UK, so anyone introduced to the marketing team would need to get up to scratch quite quickly! Something Annabelle had no problem in doing and certainly raised herself to the task!

We asked her line-manager and Clarion’s Digital Marketing Executive Ronika Ponja about the immediate impact Annabelle has made within such a large company and a big marketing team.

“Annabelle is incredibly polite and friendly to everyone she comes into contact with at Clarion!” said Ronika.

“She has become a part of the Digital team very well and knowing she has a creative hand, I have given Annabelle a number of tasks that require creativity and each time she has been extremely excited to start work. On most occasions she will go above and beyond to research tools before the meeting itself to ensure she is prepared and ahead of the game. Energy we like to see at Clarion!

“Annabelle has had to learn a large number of new systems since joining our team and as a kinaesthetic learner, she learns while actioning things and this has worked very well when I have provided training for her. She has understood how to html code text into our CMS system quickly.

“We recently held a large event for over 100 people for apprenticeship week and Annabelle took it upon herself to plan a social media campaign for this. This involved creating a content calendar and also a brief for the marketing team to pull together useful assets.

“After the campaign was complete she started to pull together data to analyse whether the campaign created an uplift in the number of page views to our apprenticeship pages on our website and if it effected our social media data at all. Great work by Annabelle. She is a great help to the team!”

Scarlett Clarke

Shocklogic

Digital Marketing Apprentice

 

Shocklogic have been a long-standing partner with us for a number of years and having taken on apprentices within various roles within the company, Scarlett landed a job with fellow Lambeth neighbours Shocklogic almost one year ago!

We talked to her fantastic line-manager and Media and Marketing Coordinator Maggie Bruk about Scarlett’s time at the event management company based in Brixton.

“I have taken a few LDN Apprentices since working with Shocklogic and Scarlett is the youngest.” said Maggie.

“She has a lot of confidence for her age, and she brings some very welcome energy to the team. She has been a team member onsite in Paris, where they worked 14 hour days (over the weekend!), and she handled this pressure very well.

“Scarlett has learned so many new skills and responsibilities since she started and she has tackled them head on. This ranges from writing copy, to coordinating suppliers, and taking ownership of our social media strategy.

“She acknowledges and notes down all of her tasks as they are given to her, and will always ask if she has questions to make sure she delivers her tasks to the highest standard. She is not shy to speak up and give her opinion during our full team meetings (with sometimes up to 40 people present), and has proved in this short time to be a very valuable member of our team.”

 

If you’re thinking of HIRING an apprentice with us, click on the link below to discover more!

If you’re thinking of BECOMING an apprentice, click on the link below and find out how!

Ellie O’Reilly @ Funding Circle

Ellie O’Reilly @ Funding Circle

After winning our Apprentice of the Year during the LDN Apprenticeships Graduation Ceremony this year, we thought what better time to unveil our latest case study with the winner herself!

This took us to the Funding Circle offices in central London, where we caught up with Ellie O’Reilly and talked to her about role as a Loan Closing Analyst and how her apprenticeship and job has progressed from when she started her level 3 apprenticeship, to her current level 4 Business Administration Apprenticeship. 

We also had the chance to talk with Ellie’s line-manager Hattie Spurrell, who gave us an overview of the importance of Ellie’s role within her team at Funding Circle and having hired a number of Apprentices through LDN previously, what the benefits are in hiring AWESOME apprentices like Ellie.

So what was behind Ellie’s decision to do an apprenticeship over university or looking for full time work?

Well, it was an opportunity to combine the quality of learning that a university degree provides and the immediate experience that comes with full-time work. 

“When I was at school I wasn’t really enjoying it and wanted to dive in to the world of work and an apprenticeship just seemed the best way to gain experience.” Said Ellie.

 

“University wasn’t really a road that I wanted to take. So without having a qualification, an apprenticeship was the best route to take because I knew I could learn whilst working at the same time.”

 

The decision to do an apprenticeship brought Ellie through the LDN HQ offices in Stockwell, where she met Hattie at our Career Kickstarter event. 

“When I went to the Career Kickstarter, Ellie really stood out,” said Hattie.

 

“She was really approachable and stood out amongst a strong group of candidates. To meet someone so young, yet so keen to get into the world of work was a huge positive for me straight away.”

After impressing Hattie and the Funding Circle team during a week long work trial, Ellie was then offered the role and given the fantastic opportunity to work with one of the fastest growing companies in central London.

Having hired a number of LDN apprentices in the past, Hattie talked to us about the process in hiring an apprentice and how she’s been able harness new talent by recruiting apprentices. 

“Apprentices certainly bring a new dynamic to the team and being so young, they come with a certain sense of excitement and eagerness to learn new skills.

 

“Like Ellie, all apprentices have their apprenticeship work to do as well as their work with us, so it shows a huge amount of dedication to juggle both things at the same time.”

Having now been at Funding Circle for over two years throughout both her level 3 and level 4 apprenticeship, Ellie is now an integral part of the team and has picked up a variety of very useful and different skills.

The skills Ellie is learning covers all aspects of the learning and development of an apprentice. So it’s not just direct skills relating to her role within her job but also her soft skills and acclimatising herself to working within a high-performing and fast-moving workplace.

“Since I’ve been at Funding Circle, I’ve learnt so much about the financial world. On top of that though, I’ve developed a better understanding about working within a team and achieving things as a collective, something I didn’t have much experience with before I started.

 

“Over time, I’ve been able to take on extra responsibilities and have even begun training new starters which has been great. Having a supportive manager like Hattie means I’m able to learn a lot directly from her as well!

 

“It can be quite daunting at first going from a level 3 to a level 4 Apprenticeship and as I expected, is a bit more of a work load. The support I received from my LDS made the transition much easier and I get all the support I need throughout doing my level 4.”

Hattie can also see the improvements in Ellie’s skillset since she started her apprenticeship and having been her line-manager throughout her whole apprenticeship journey so far, it was inspiring to get her thoughts on Ellie’s progression over the last two years.

“Ellie has always been committed to the role from day one and it wasn’t really a challenge to get her up and running.

 

“She’s definitely one of the strongest performers in the team and her knowledge of the company means she now knows the role inside out.

 

“I don’t think we’d be where we are today without her in the team.”

With Ellie now coming to the end of her apprenticeship, with an Apprentice of the Year award in the bank and having learnt so much within her time at Funding Circle and as an LDN Apprentice, what would she say to another young person looking to kickstart their career with an apprenticeship?

 “I would definitely recommend doing it!

 

“I’ve had no regrets and it definitely sets you up for a future career. It’s certainly a great path to take to learn some skills and gain some experience working at the same time.”

It’s not just Ellie that has benefited from apprenticeships!

Hattie is now preparing to recruit her next LDN Apprentice, so what would be her advice to fellow managers and employers looking to hire an apprentice for their team? 

“To any employer thinking about hiring an apprentice, I would definitely do so!

 

“As I mentioned, apprentices add a completely new dynamic to the team and in my experience, are incredibly supportive of other people. We’ve had such success with Ellie that we’re looking to hire two more LDN Apprentices within the near future!”

We love working with companies like Funding Circle who are willing to invest and take time to unearth and manage the talent that can be found within young people looking to do an apprenticeship.

Congratulations to Ellie on all of her success so far with us and Funding Circle and thank you to Hattie and the team at Funding Circle for their continued support for Ellie.

If you’re thinking of HIRING an apprentice with us, click on the link below to discover more!

If you’re thinking of BECOMING an apprentice, click on the link below and find out how!

Nyle @ X4 Group – Tech LDN Apprentice of the Month

Nyle @ X4 Group – Tech LDN Apprentice of the Month

Nyle @ X4 Group – Tech LDN Apprentice of the Month

 We're happy to announce that the winner of Tech LDN Apprentice of the Month is Nyle @ X4 Group!   LDN Apprenticeships highlights a clear message of what makes an AWESOME Apprentice; they must show energy, enthusiasm, willingness to learn, ability to take feedback and propensity to take action...

Danielle @ Bespoke Curtains and Blinds – Tech LDN Apprentice of the Month

We're happy to announce that the winner of Tech LDN Apprentice of the Month is Danielle @ Bespoke Curtains and Blinds    LDN Apprenticeships highlights a clear message of what makes an AWESOME Apprentice; they must show energy, enthusiasm, willingness to learn, ability to take feedback and...

Natasha Ali @ LDN Apprenticeships – Tech LDN Apprentice of the Month

We're happy to announce that the winner of Tech LDN Apprentice of the Month is Natasha Ali @ LDN Apprenticeships.   LDN Apprenticeships highlights a clear message of what makes an AWESOME Apprentice; they must show energy, enthusiasm, willingness to learn, ability to take feedback and propensity...

Hamdi Tajeddin @ PMA Digital – Tech LDN Apprentice of the Month

I’m happy to announce that the winner of Tech LDN Apprentice of the Month is Hamdi Tajeddin @ PMA Digital.   LDN Apprenticeships highlights a clear message of what makes an AWESOME Apprentice; they must show energy, enthusiasm, willingness to learn, ability to take feedback and propensity to take...

Sai Ganesh Maheshwaran @ Potensis – Tech LDN Apprentice of the Month

  We're happy to announce that the winner of Tech LDN Apprentice of the Month is Sai Ganesh Maheshwaran @ Potensis   LDN Apprenticeships highlights a clear message of what makes an AWESOME Apprentice; they must show energy, enthusiasm, willingness to learn, ability to take feedback and...

Shahed Miah @ Pracedo – Tech LDN Apprentice of the Month

I’m happy to announce that the winner of Tech LDN Apprentice of the Month is Shahed Miah @ Pracedo   LDN Apprenticeships highlights a clear message of what makes an AWESOME Apprentice; they must show energy, enthusiasm, willingness to learn, ability to take feedback and propensity to take action...

Tommy Malcheryczk @ Xantura – Tech LDN Apprentice of the Month

The winner of Tech LDN Apprentice of the Month is Tommy Malcheryczk @ Xantura LDN Apprenticeships highlights a clear message of what makes an AWESOME Apprentice; they must show energy, enthusiasm, willingness to learn, ability to take feedback and propensity to take action (EEWAP). Tommy’s...

 We’re happy to announce that the winner of Tech LDN Apprentice of the Month is Nyle @ X4 Group!

 

LDN Apprenticeships highlights a clear message of what makes an AWESOME Apprentice; they must show energy, enthusiasm, willingness to learn, ability to take feedback and propensity to take action (EEWAP). Read Nyle’s nomination from his line-manager Sam Bysouth below:

 

Energy: Nyle has the immediate disadvantage of working in a very fast-paced, pressurised environment, so it is a credit to him that he is able to keep up with all of the demands of the company. He brings a really proactive energy to his work, and is always asking for other tasks that he can complete for us. He has recently begun working with our newest apprentice Bola, and is already having a positive influence on Bola’s work ethic and attitude.

 

Enthusiasm: What makes Nyle a pleasure to work with is his enthusiasm not only for his day to day work at X4 Group, but also the enthusiasm he has for his learning with LDN. He is constantly looking for ways to improve his knowledge and has a real passion for IT and supporting people. Whether it is dealing with a complex strategic IT issue, or helping with a small operational task, his enthusiasm means he is always up for doing his best.

 

Willingness To Learn: Nyle has taken to his apprenticeship so well because of his real understanding of his potential to grow and advance his own knowledge with X4 Group and LDN. He will never miss an opportunity to learn, and so is constantly taking notes if we are covering something new to him.

 

Ability To Take Feedback: By having a mature and humble approach to his work, Nyle is always able to absorb feedback and pick out the key parts of this feedback that will allow him to learn and improve moving forwards. In his supervisory role with Bola he is also beginning to give feedback, which I am confident in his ability to do, and I hope will also allow him to continue to understand the value of giving and receiving feedback.

 

Propensity To Take Action: Nyle is a pleasure to manage because he is always keen to do what is needed to complete any task set for him. He is proactive in recognising areas or problems requiring his support, and is always forward-thinking in terms of upcoming issues and potential areas for improvement.

 

Congratulations Nyle!

 

LDN Graduation 2019.

LDN Graduation 2019.

On Thursday, LDN Apprenticeships welcomed over 100 apprentices, employers and guests to our fourth annual Graduation ceremony, where the class of 2018/2019 celebrated their achievements and were each awarded with a trophy to commend their hard work during the course of their apprenticeships.

Apprentice of the Year

Our graduation ceremony is an opportunity to announce our Apprentices of the Year! This is to award the two apprentices within both the Future LDN and Tech LDN programmes that have not just excelled within their apprenticeship but also within their workplace, becoming an integral part of their team and showing #EEWAP to the absolute maximum!

The winners of the Apprentice of the Year were:

Josh Gomes (Tech LDN) – Benefacto

Ellie O’Reilly (Future LDN) – Funding Circle

Tech LDN - Apprentice of the Year 2019 - Josh Gomes - Benefacto

Josh embodies EEWAP, illustrated by his contribution to every project.
He brings energy and enthusiasm to planning; voicing new ideas or suggesting new ways of doing things.
Josh is forced to embrace a steep learning curve: teaching himself a new language? No problem. Complex business logic? He’ll find a way. Interacting directly with clients to learn requirements? Josh is already dialing the number.
Eager to improve, Josh takes on feedback readily and whatever is required he’ll take the actions required to deploy elegant, tested code on time every time.
Given the right encouragement Josh will end up as an accomplished CTO – it’s our job to encourage him with this award.

Future LDN - Apprentice of the Year - Ellie O'Reilly - Funding Circle

Ellie has made a huge impact since being at Funding Circle. She completed her Level 3 and is now in the middle of her Level 4, all whilst quickly progressing within the team to become a Senior Administrator. She is a consistent top performer and has taken on additional responsibilities such as leading training sessions and acting as a mentor for our new starters, holding weekly catch ups with them and reporting on their statistics. She is well known around the business and is considered friendly and approachable, and has even won a company-wide award on two occasions for her commitment to the role.

With so many great nominations, it was tough to pick just two from Tech LDN and Future LDN.

The rest of the nominations for Apprentice of the Year can be seen below:

 

Manager of the Year

 

For the first time ever, we unveiled the Future LDN and Tech LDN Manager of the Year!

We know the BEST apprentices always have a great manager to help them throughout their apprenticeship journey. So we felt it was time to reward the managers behind the AWESOME apprentices. 

The winners of the Manager of the Year were:

Sam Bysouth (Tech LDN) – X4 Group

Catherine Lyons (Future LDN) – euNetworks

Tech LDN - Manager of the Year - Sam Bysouth - X4 Group

Sam has been very versatile when it comes to teaching/mentoring me on IT, considering he covers other areas of the company he still has knowledge on what it takes to become a good IT support technician. I feel Sam has put a lot into me guiding me through my apprenticeship and should be rewarded for his hard work.

Future LDN - Manager of the Year - Catherine Lyons - euNetworks

Catherine has to be one of the best managers out there in the AR and AP sector. She will always do the utmost for her team and finds comfort in watching her team succeed and will never take the light away from them.
She has seen 3 apprentices finish the course and has had 1 apprentice of the year. Catherine deserves this award for her commitment to watching the continuing growth of her apprentices and acting like a mother figure when sometimes as an apprentice you may lose your way, much more than anybody could ask for in the workplace.

 

The rest of the nominations for Manager of the Year can be seen below:

Adam Hunt @ District4

Adam Hunt @ District4

Recruitment company District4 hired their very first apprentice in October last year and introduced Adam Hunt as their awesome new Digital Marketing apprentice!

 

There are a number of fantastic apprenticeship stories within the awesome businesses we work with at LDN Apprenticeships and it’s always great to place young people into jobs around London with brand new companies.

 

We discussed their roles and how Adam has helped District4 progress as a business and helped them compete within the highly competitive recruitment industry.

Adam started by telling us about why he applied for an apprenticeship and the choices he had to make.

“I decide to do an apprenticeship because I went to uni last year and I didn’t feel like it was for me.

 

I work better by actually doing practical work alongside the learning process, so an apprenticeship was much better for me personally.”

After making the big decision to leave university and kickstart his career with an apprenticeship, it was now time to get a job!

Adam met Kyle at our Career Kickstarter event, who was attending alongside several other employers looking to recruit an apprentice into a digital marketing role for his team.

Amongst a strong group of potential digital marketers, Adam stood out amongst them. Kyle felt he would be a perfect fit for the District4 team.

“What convinced me to recruit Adam was meeting and interviewing him at the Career Kickstarter,” said Kyle.

 

“Spending time with a different group of potential apprentices and seeing different skills was a big part of the hiring process.

 

“Then after seeing Adam’s skills really shine when given different tasks during his work trial for us, we felt like he was a really good cultural and skills based fit”

Within the ever-changing world of recruitment, it is important for recruitment companies to keep up and evolve its business for the digital world.

Kyle went on to talk about the tasks and jobs Adam has taken over since starting at District4 and the weight it has lifted off his shoulders, not to mention the time it has saved not only him, but the company as well. 

“Before Adam joined, I was responsible for all of our social media and the planning of our community platform!

 

“He has now taken on both of these roles to great effect. He owns them completely and has freed up an incredible amount of valuable time.” 

Adam explained to us in more depth about those tasks he has taken over and how he has become such an integral part of the District4 team in such a short space of time.

Taking over the marketing side of the business and implementing new strategies and ideas was certainly a big task and Adam knew this was an opportunity to show his passion for marketing.

“No one else was really marketing here, so I pretty much had to do everything myself. So it’s really good to understand the concept and different strategies the I can use.

 

“I’ve also been a part of creating big projects in the first few months as well. We did a series called ‘Why Move’, which is all about relocating to different areas of the world which I wrote the copy for and marketed.

 

“I also created the infographic that was shown at our awards night and seen by the whole company, so that was really enjoyable to create as well.”

The world of recruitment is changing and District4 are evolving with the times. The days of hitting the phones and talking to as many people as possible are still a huge part of recruitment, but the advances in technology and online recruitment mean there is a huge area of potential expansion.

Now Adam is settled into the role and embedded into the team, Kyle can now begin to see the benefits in recruiting a digital marketer for his sales pipeline.

He talked to us about his decision to recruit a young person studying digital marketing, as opposed to a ‘traditional’ recruiter.

“For Adam’s role, it isn’t about the recruitment experience and the ability to recruit. It’s really about communication with our community as a talent, so having someone who isn’t focused on recruitment allows them to build a much easier relationship.

 

“From that, we’ve seen a lot of positives. We’ve brought in new clients from events that Adam has been a part of running and we’ve certainly seen a huge uptake in our followers on Twitter and LinkedIn. Social media presence really does make a huge difference.”

By introducing Adam to the team, Kyle took advantage of an untapped pool of talent he wouldn’t have been able to find without hiring an apprentice.

There was a well thought out recruitment structure when deciding to hire an apprentice, with the idea of not only bringing in fresh ideas but changing the team dynamics upon his arrival as well.

 “We could have gone and tried to find someone with experience but I think they would’ve brought a very rigid view of how to do things.

 

“Having someone come in without the experience but a lot of new ideas has allowed us to really try different things.

 

“Adam is now an integral part of the team. He’s very keen to own parts of the role confidently and delivers on them consistently.”

Adam and his team at District4 are a brilliant example of how apprenticeships work for businesses and for young people.

Recruitment is a highly competitive business and by hiring Adam, Kyle and the team are futureproofing their business by and injecting new ideas into the company with a digital marketing apprentice.

Congratulations to Adam on his continued success and thank you to Kyle for all of the continued support he has given to him.

If you’re thinking of HIRING an apprentice with us, click on the link below to discover more!

If you’re thinking of BECOMING an apprentice, click on the link below and find out how!