Digital Marketing Stories

Digital Marketing Stories

Our Digital Marketing Apprenticeship programme allows our apprentices to really show their creative side as well as make a huge impact within the variety of different employers and companies they work for.

We asked some of the businesses we work with about the AWESOME Digital Marketing Apprentices they’ve taken on board and what they’ve done to boost their marketing efforts since starting their apprenticeship with them!

 

 

Danielle Samuel

Bespoke Curtains & Blinds

Digital Marketing Apprentice

 

Danielle has been at Bespoke Curtains & Blinds for almost six months and was brought in by co-owner Stuart Murphy and the team to seriously raise the boutique curtain and blind company’s online presence.

After meeting Danielle at our Career Kickstarter in October of last year, we asked Stuart how Danielle has been getting on and how she has impacted the business so far.

“Danielle has been a breath of fresh air to the company” said Stuart.

“She has a wonderful and pleasant nature and has integrated seamlessly into our small office. Her enthusiasm for digital marking is obvious!

“Danielle has overseen a complete revamp of our social media platforms. In recent meeting, she expanded on the different analytics and programs she has introduced to help raise our profile and track the development. I found this remarkable! We have already seen positive feedback and Danielle has already put forward ideas on how we could continue to improve our presence.

“Given we are a small team, Danielle is left to her own devices in many respects. When given different tasks, she carries them out efficiently and nearly always at the first time of asking. In addition to this, Danielle continuously introduces new ideas and methods and has begun to create a genuine and important role within our company which quite simply did not exist before her arrival.”

Annabelle Harris

Clarion Housing

Digital Marketing Apprentice

 

Clarion Housing is the largest housing association in the UK, so anyone introduced to the marketing team would need to get up to scratch quite quickly! Something Annabelle had no problem in doing and certainly raised herself to the task!

We asked her line-manager and Clarion’s Digital Marketing Executive Ronika Ponja about the immediate impact Annabelle has made within such a large company and a big marketing team.

“Annabelle is incredibly polite and friendly to everyone she comes into contact with at Clarion!” said Ronika.

“She has become a part of the Digital team very well and knowing she has a creative hand, I have given Annabelle a number of tasks that require creativity and each time she has been extremely excited to start work. On most occasions she will go above and beyond to research tools before the meeting itself to ensure she is prepared and ahead of the game. Energy we like to see at Clarion!

“Annabelle has had to learn a large number of new systems since joining our team and as a kinaesthetic learner, she learns while actioning things and this has worked very well when I have provided training for her. She has understood how to html code text into our CMS system quickly.

“We recently held a large event for over 100 people for apprenticeship week and Annabelle took it upon herself to plan a social media campaign for this. This involved creating a content calendar and also a brief for the marketing team to pull together useful assets.

“After the campaign was complete she started to pull together data to analyse whether the campaign created an uplift in the number of page views to our apprenticeship pages on our website and if it effected our social media data at all. Great work by Annabelle. She is a great help to the team!”

Scarlett Clarke

Shocklogic

Digital Marketing Apprentice

 

Shocklogic have been a long-standing partner with us for a number of years and having taken on apprentices within various roles within the company, Scarlett landed a job with fellow Lambeth neighbours Shocklogic almost one year ago!

We talked to her fantastic line-manager and Media and Marketing Coordinator Maggie Bruk about Scarlett’s time at the event management company based in Brixton.

“I have taken a few LDN Apprentices since working with Shocklogic and Scarlett is the youngest.” said Maggie.

“She has a lot of confidence for her age, and she brings some very welcome energy to the team. She has been a team member onsite in Paris, where they worked 14 hour days (over the weekend!), and she handled this pressure very well.

“Scarlett has learned so many new skills and responsibilities since she started and she has tackled them head on. This ranges from writing copy, to coordinating suppliers, and taking ownership of our social media strategy.

“She acknowledges and notes down all of her tasks as they are given to her, and will always ask if she has questions to make sure she delivers her tasks to the highest standard. She is not shy to speak up and give her opinion during our full team meetings (with sometimes up to 40 people present), and has proved in this short time to be a very valuable member of our team.”

 

If you’re thinking of HIRING an apprentice with us, click on the link below to discover more!

If you’re thinking of BECOMING an apprentice, click on the link below and find out how!

Samuel Edwards @Digital Catapult

Samuel Edwards @Digital Catapult

Last week we had our fourth annual Graduation Ceremony, where we celebrated all of the hard work and achievements of our apprentice class of 2018/19!

Samuel Edwards was one of the 82 graduates, finishing his level 3 Digital Project Administration qualification alongside working for the UK’s leading advanced digital innovation centre, Digital Catapult.

Since completing, Samuel has now been hired full time by Digital Catapult, who have capitalised on Samuel’s already essential experience within the company and the knowledge he has gained within the workplace over his 13 months with Digital Catapult.

Samuel has been helped along his apprenticeship journey by his line-manager at Digital Catapult, Geraldine Moor, as well as his Learning Development Specialist (LDS) – Dharam Lohia, who have both played a huge part in Samuel’s success story so far.

Geraldine is the Business Development Professional at Digital Catapult and has seen Samuel develop and progress a huge amount over the space of his apprenticeship. So much so that he has been taken on as a full-time member of staff! 

“Samuel was the third apprentice to join Digital Catapult, and the first to work on the facilities team.” said Geraldine.

“His position as front of house coordinator requires him to greet visitors, book meeting rooms and help with inquiries. Having Samuel’s LDS come to our office monthly to discuss his progress was a great help, particularly in the first six months.


“We are thrilled to have Samuel now as a permanent member of the team. Samuel’s willingness to help plus his calm and cheerful manner – even under pressure – makes him a great addition to the team.”
 

Dharam has also had the pleasure of seeing Samuel progress throughout his apprenticeship and as his LDS, was in a position to tutor and specifically align what Samuel was learning with his role at Digital Catapult. 

Samuel’s positive progression into a full-time role within the field of his apprenticeship study is a testament to Dharam’s experienced learning structure and unrivalled support.

“I am so proud that Samuel has secured a permanent role as a front of house coordinator with Digital Catapult!” said Dharam.

“I have seen Samuel develop and mature professionally since he first started and make massive improvements, especially on his communications skills.

 

“Geraldine and the rest of the team at Digital Catapult have been incredibly supportive of Samuel throughout and it’s great to see they’ve taken him on full time and have been rewarded for reruiting an apprentice with a fully-pledged full time member of the team!

 

“I’ll be following Sam’s career closely and I’m sure he’s going to be a huge success at Digital Catapult for many years!”

We’ve heard from Samuel’s manager and from his LDS, so what does Samuel himself say about his journey as an apprentice! 

“My  journey with LDN Apprenticeships has been a great experience.

 

“Since starting I have improved my communication skills, widened my general IT knowledge and gained new skills using Microsoft Office packages.

 

“Digital Catapult has allowed me to learn a number of professional skills such as note-taking and listening on meetings.

My apprenticeship has improved my quality of work and the workshops have allowed me to gain more knowledge of the business world.

“I would like to thank my LDS Dharam, my manager Geraldine and Danait Weldesellasie for believing in me and having the patience to support me through my apprenticeship.

 

“I recommend to every young person to do an apprenticehip because it’s a great life experience.”

Congratulations to Samuel for joining the LDN Apprenticeships class of 2018/19 and landing a full-time role at Digital Catapult!

If you’re thinking of HIRING an apprentice with us, click on the link below to discover more!

If you’re thinking of BECOMING an apprentice, click on the link below and find out how!

LDN Graduation 2019.

LDN Graduation 2019.

On Thursday, LDN Apprenticeships welcomed over 100 apprentices, employers and guests to our fourth annual Graduation ceremony, where the class of 2018/2019 celebrated their achievements and were each awarded with a trophy to commend their hard work during the course of their apprenticeships.

Apprentice of the Year

Our graduation ceremony is an opportunity to announce our Apprentices of the Year! This is to award the two apprentices within both the Future LDN and Tech LDN programmes that have not just excelled within their apprenticeship but also within their workplace, becoming an integral part of their team and showing #EEWAP to the absolute maximum!

The winners of the Apprentice of the Year were:

Josh Gomes (Tech LDN) – Benefacto

Ellie O’Reilly (Future LDN) – Funding Circle

Tech LDN - Apprentice of the Year 2019 - Josh Gomes - Benefacto

Josh embodies EEWAP, illustrated by his contribution to every project.
He brings energy and enthusiasm to planning; voicing new ideas or suggesting new ways of doing things.
Josh is forced to embrace a steep learning curve: teaching himself a new language? No problem. Complex business logic? He’ll find a way. Interacting directly with clients to learn requirements? Josh is already dialing the number.
Eager to improve, Josh takes on feedback readily and whatever is required he’ll take the actions required to deploy elegant, tested code on time every time.
Given the right encouragement Josh will end up as an accomplished CTO – it’s our job to encourage him with this award.

Future LDN - Apprentice of the Year - Ellie O'Reilly - Funding Circle

Ellie has made a huge impact since being at Funding Circle. She completed her Level 3 and is now in the middle of her Level 4, all whilst quickly progressing within the team to become a Senior Administrator. She is a consistent top performer and has taken on additional responsibilities such as leading training sessions and acting as a mentor for our new starters, holding weekly catch ups with them and reporting on their statistics. She is well known around the business and is considered friendly and approachable, and has even won a company-wide award on two occasions for her commitment to the role.

With so many great nominations, it was tough to pick just two from Tech LDN and Future LDN.

The rest of the nominations for Apprentice of the Year can be seen below:

 

Manager of the Year

 

For the first time ever, we unveiled the Future LDN and Tech LDN Manager of the Year!

We know the BEST apprentices always have a great manager to help them throughout their apprenticeship journey. So we felt it was time to reward the managers behind the AWESOME apprentices. 

The winners of the Manager of the Year were:

Sam Bysouth (Tech LDN) – X4 Group

Catherine Lyons (Future LDN) – euNetworks

Tech LDN - Manager of the Year - Sam Bysouth - X4 Group

Sam has been very versatile when it comes to teaching/mentoring me on IT, considering he covers other areas of the company he still has knowledge on what it takes to become a good IT support technician. I feel Sam has put a lot into me guiding me through my apprenticeship and should be rewarded for his hard work.

Future LDN - Manager of the Year - Catherine Lyons - euNetworks

Catherine has to be one of the best managers out there in the AR and AP sector. She will always do the utmost for her team and finds comfort in watching her team succeed and will never take the light away from them.
She has seen 3 apprentices finish the course and has had 1 apprentice of the year. Catherine deserves this award for her commitment to watching the continuing growth of her apprentices and acting like a mother figure when sometimes as an apprentice you may lose your way, much more than anybody could ask for in the workplace.

 

The rest of the nominations for Manager of the Year can be seen below:

Reuben Bell @ Clarion Housing Group

Reuben Bell @ Clarion Housing Group

With various offices around London, we went to see Reuben Bell in Clarion’s South London office, where Reuben is currently on our Future LDN programme as a Data Analyst apprentice at the largest housing association in the United Kingdom.

There are a number of fantastic apprenticeship stories around all of the awesome businesses we work with at LDN Apprenticeships and having built up a great relationship with Clarion Housing Group – who currently have three LDN Apprentices on their books – it was the perfect place to head for our case study series!

So we popped into their office to talk to Reuben about his decision behind starting an apprenticeship and what’s he’s currently learning within his role.

We also caught up with his line manager Rob Cheyne – the Finance, Compliance and Audit Coordinator at Clarion – to get his thoughts on hiring apprentices and how recruiting an apprentice like Reuben can benefit the business and his team.

Reuben started by telling us why he chose to do an apprenticeship and his decision to leave University after realising he wasn’t enjoying the course he had enrolled in.

“I wanted work experience and since this was my first job, I wanted something that would give me the necessary experience and confidence to flourish in this sort of environment.” Said Reuben.

 

“Within the first year of university, I realised I didn’t have much of an interest in what I was doing. I didn’t feel like I had a sense of direction and it wasn’t benefiting me. It was very expensive, so I decided to leave university and try a different path into work.”

After making the big decision to leave university and kickstart his career with an apprenticeship, it was now time to get a job!

Rob attended a Career Kickstarter day at our Lansdowne offices to recruit someone to work closely with him and help out with tasks and jobs as well as relieve some of the workload from his shoulders.

“We got to see a whole group of apprentices and what attracted me initially to Reuben was his knowledge and his attention to detail.” Said Rob

 

“He also seemed very level headed for someone at his age. This stood out for me massively when recruiting Reuben.”

After going for a work trial with Rob and Clarion, Reuben received the news he had been hoping for and got the job offer, meaning he could now start his apprenticeship journey with us!

Working in an office was going to be a completely new environment for Reuben and something he’d need to grasp relatively quickly. He explained what it was like learning the ropes when he started within his new role.

“It was a combination of ease and a bit of a challenge!

 

There were things I picked up quite quickly and enjoyed. It was mainly things like office etiquette which came as a bit of a shock.

 

Managing my time was especially difficult at first. It was very different to what I was used to but everyone was so helpful and welcoming, so the bedding in process was a really nice experience for me.”

Rob also enjoyed helping Ruben adapt at Clarion and got a lot out of helping someone at such a young age acclimatise into the workplace.

“The really enjoyable thing about having an apprentice in your team is helping them adapt into their first taste of work. 

 

Reuben has been great at learning new skills and taking things on board and it’s been great seeing somebody learn from small errors and improve their confidence over a short space of time.

 

To see him grow and mature in confidence is so rewarding.”

In conjunction with his role at Clarion, Reuben is also learning skills and gaining qualifications at our Lansdowne Training Hub with his Learning Development Specialist, Dharam.

The Digital Project Admin pathway teaches apprentices valuable skills that can be transferred over into the workplace. Allowing Reuben to gain the knowledge and confidence needed to help Rob and the team at Clarion.

“The admin pathway has allowed me to develop my project planning skills and plan assignments around my working life.

 

Understanding how much time I’ll need to complete certain things and how that will effect the end goal in a specific space of time has been really helpful.

 

My biggest achievement since starting my apprenticeship has not only seen me boost in confidence, but also my organisational skills. I certainly feel much more comfortable in a professional environment.”

With Reuben now almost one year into his role at Clarion, it’s fair to say recruiting him into the data analyst role has been a huge success!

He is now able to save Rob and his team an incredible amount of time and lift the workload off of more senior members of staff.

“Reuben has saved us heaps of time!

 

We receive a lot of queries on a daily basis and he is always on top of addressing those, taking a lot of work out of my hands.

 

That’s helped me tremendously because I can now focus on more strategic issues like building and developing relationships.

 

Instead of looking down and rushing around trying to deal with data enquiries, I’m able to look up and support my programme lead.”

Having had Reuben by his side and helping for the past year, Rob shared some advice for other businesses who may be looking to hire and introduce an apprentice into their team.

“I would definitely recommend hiring an apprentice.

 

It’s been a great experience and it’s a really good opportunity to give somebody their first taste in work.

 

It has been interesting meeting other employers that have said to me they found apprentices have actually been more beneficial than their permanent staff!

 

I would definitely go back and recruit apprentices.”

For Reuben, the experience of learning and developing within the workplace has already seen his skill set and confidence increase so much in such a short space of time.

So what advice would he give to someone who’s thinking of taking up an apprenticeship?

“I’d definitely say do it!

 

“It’s not easy all the time, but it’s certainly worth the experience. Your confidence will just grow because you’ll always be challenging yourself and doing new things.

 

You can only really gain from an apprenticeship!”

Reuben and his team at Clarion Housing Group are a brilliant example of how apprenticeships work for businesses and for young people. Highlighting the need to futureproof their business with young talent and inject new ideas into the company.

Congratulations to Reuben on his continued success and thank you to Rob for all of the continued support he has given to him.

If you’re thinking of HIRING an apprentice with us, click on the link below to discover more!

If you’re thinking of BECOMING an apprentice, click on the link below and find out how!

An Apprentice’s guide to London this Christmas!

An Apprentice’s guide to London this Christmas!

 

December has been here a week and it’s time to get Christmassy! To help you have yourself a merry little Christmas, we’ve decided to help you out with a list of the BEST and most AWESOME things to do and places to see in London this winter!

Winter Wonderland, Hyde Park

I don’t know about you, but my Christmas holiday would NOT be complete without a trip to Winter Wonderland!

Winter Wonderland is an AWESOME place to go if you’re looking  to get yourself in the festive mood, and it’s FREE to enter! Head over to Hyde park and have everything from thrilling fairground rides and ice skating, to charming Christmas markets and family shows!

Ice Rink, Somerset House

Get your skates on at Somerset House’s AWESOME 18th-century courtyard ice rink this month! Even if you can’t skate, go with friends and have fun learning, there’s no better place to begin.

Christmas Night Market,

Maltby Street

It may be cold outside but Maltby Street’s festive after-dark markets promise warming drinks & Christmassy treats. Beneath Bermondsey’s railway arches, the AMAZING  food market will run every Friday in the run-up to Christmas. Guests can enjoy festive dishes from around the world and sip on wine while listening to carol singers. If this doesn’t make you feel festive, nothing will!

Carnaby Street

Once the most swinging street in London and still amongst its most fashionable, Carnaby and its sister streets are well worth a visit during the festive season. Discover endless opportunities to shop for all sorts of gifts at a range of flagship shops and indie boutiques. And how about heading around the corner to visit Oxford Circus to see the wonderful lights?

LDN Apprenticeships #WomenInTech @ Aspect Capital

LDN Apprenticeships #WomenInTech @ Aspect Capital

Did you know only 17% of the current roles in tech within the UK are filled by women?

We are inundated with applications at LDN Apprenticeships from young women looking to kickstart their career in tech roles such as Software Development, Digital Marketing and IT & Support.

There is currently a 50/50 split of male and female applicants for our pathways. So why is there such a gap in diversity within the current tech workplace in the UK? It’s time for something to change and bridge the diversity gap!

We teamed up with Aspect Capital to provide a unique work experience day for seven AWESOME young software development candidates who applied for an apprenticeship with us! The day was packed with talks, Q&A sessions and workshops provided by the top tech talent currently working within the tech department at Aspect Capital. They were able to provide valuable insight into their experiences in becoming a software developer and the roles and tasks they play within the company.
My’a Douglas and Emily Bamford were two of the young women who attended on the day and found the workshops and talks hugely beneficial as part of their early development into starting a career in software development.

“I found the whole day very informative and professional” said Emily.

 

“I’m going to go away with a lot of information and feel a lot more confident in going home and doing my own coding! It will also help me generate more ideas and conduct more research into software development.”

My’a agreed that the knowledge she’s going to take away from the day and the workshops they participated in were hugely beneficial and completely different to what she has previously done!

I really enjoyed today! It was a lot different to what I’ve previously learnt and I’ve gained more hand on experience and learnt new languages as well!

 

I loved the workshops and what I learnt from them but it was also interesting to see how the company works and what roles software developers play in Aspect Capital.

Gemma Hagen is the lead developer within the software development team at Aspect Capital and being one of the 17% of women currently working in tech within the UK, was the perfect person to give advice and call on her own personal experiences.

 “We wanted to give them a bit of insight into what type of opportunities there are in the industry and what being a software developer is like.

 

I think software is still unfortunately stereotyped as an industry that is better suited to males. 

 

Obviously, I am a girl in software development and I strong heartedly disagree with that notion!

 

Anything that encourages women into the industry is hugely beneficial for everyone in it.”

Events like our #WomenInTech work experience day at Aspect Capital go long way in helping bridge the diversity gap and end the stigma surrounding the tech industry that still exists.

Allowing our candidates to experience and spend time with those who currently work within the tech industry on a professional platform gives them an opportunity that many young women before them may not have had.

The next step is now getting these eager and enthusiastic young women into tech roles across London and allowing companies to reap the benefits of injecting fresh talent into their teams and futureproofing their business.

Thank you to everyone at Aspect Capital and to the seven AWESOME young women who attended on the day and made it such a rewarding event to put on. It’s time to bridge the diversity gap!

If you’re thinking of HIRING an apprentice with us, click on the link below to discover more!

If you’re thinking of BECOMING an apprentice, click on the link below and find out how!