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Digital Marketing Stories

Digital Marketing Stories

Digital Marketing

Our Digital Marketing Apprenticeship programme allows our apprentices to really show their creative side as well as make a huge impact within the variety of different employers and companies they work for.

We asked some of the businesses we work with about the AWESOME Digital Marketing Apprentices they’ve taken on board and what they’ve done to boost their marketing efforts since starting their apprenticeship with them!

 

 

Danielle Samuel

Bespoke Curtains & Blinds

Digital Marketing Apprentice

 

Danielle has been at Bespoke Curtains & Blinds for almost six months and was brought in by co-owner Stuart Murphy and the team to seriously raise the boutique curtain and blind company’s online presence.

After meeting Danielle at our Career Kickstarter in October of last year, we asked Stuart how Danielle has been getting on and how she has impacted the business so far.

“Danielle has been a breath of fresh air to the company” said Stuart.

“She has a wonderful and pleasant nature and has integrated seamlessly into our small office. Her enthusiasm for digital marking is obvious!

“Danielle has overseen a complete revamp of our social media platforms. In recent meeting, she expanded on the different analytics and programs she has introduced to help raise our profile and track the development. I found this remarkable! We have already seen positive feedback and Danielle has already put forward ideas on how we could continue to improve our presence.

“Given we are a small team, Danielle is left to her own devices in many respects. When given different tasks, she carries them out efficiently and nearly always at the first time of asking. In addition to this, Danielle continuously introduces new ideas and methods and has begun to create a genuine and important role within our company which quite simply did not exist before her arrival.”

Annabelle Harris

Clarion Housing

Digital Marketing Apprentice

 

Clarion Housing is the largest housing association in the UK, so anyone introduced to the marketing team would need to get up to scratch quite quickly! Something Annabelle had no problem in doing and certainly raised herself to the task!

We asked her line-manager and Clarion’s Digital Marketing Executive Ronika Ponja about the immediate impact Annabelle has made within such a large company and a big marketing team.

“Annabelle is incredibly polite and friendly to everyone she comes into contact with at Clarion!” said Ronika.

“She has become a part of the Digital team very well and knowing she has a creative hand, I have given Annabelle a number of tasks that require creativity and each time she has been extremely excited to start work. On most occasions she will go above and beyond to research tools before the meeting itself to ensure she is prepared and ahead of the game. Energy we like to see at Clarion!

“Annabelle has had to learn a large number of new systems since joining our team and as a kinaesthetic learner, she learns while actioning things and this has worked very well when I have provided training for her. She has understood how to html code text into our CMS system quickly.

“We recently held a large event for over 100 people for apprenticeship week and Annabelle took it upon herself to plan a social media campaign for this. This involved creating a content calendar and also a brief for the marketing team to pull together useful assets.

“After the campaign was complete she started to pull together data to analyse whether the campaign created an uplift in the number of page views to our apprenticeship pages on our website and if it effected our social media data at all. Great work by Annabelle. She is a great help to the team!”

Scarlett Clarke

Shocklogic

Digital Marketing Apprentice

 

Shocklogic have been a long-standing partner with us for a number of years and having taken on apprentices within various roles within the company, Scarlett landed a job with fellow Lambeth neighbours Shocklogic almost one year ago!

We talked to her fantastic line-manager and Media and Marketing Coordinator Maggie Bruk about Scarlett’s time at the event management company based in Brixton.

“I have taken a few LDN Apprentices since working with Shocklogic and Scarlett is the youngest.” said Maggie.

“She has a lot of confidence for her age, and she brings some very welcome energy to the team. She has been a team member onsite in Paris, where they worked 14 hour days (over the weekend!), and she handled this pressure very well.

“Scarlett has learned so many new skills and responsibilities since she started and she has tackled them head on. This ranges from writing copy, to coordinating suppliers, and taking ownership of our social media strategy.

“She acknowledges and notes down all of her tasks as they are given to her, and will always ask if she has questions to make sure she delivers her tasks to the highest standard. She is not shy to speak up and give her opinion during our full team meetings (with sometimes up to 40 people present), and has proved in this short time to be a very valuable member of our team.”

 

If you’re thinking of HIRING an apprentice with us, click on the link below to discover more!

If you’re thinking of BECOMING an apprentice, click on the link below and find out how!

Five Tips On How To Harness Gen-Z Talent To Supercharge Your Marketing Efforts.

Five Tips On How To Harness Gen-Z Talent To Supercharge Your Marketing Efforts.

Hire a digital marketing apprentice, they say!  

Young people today are digital natives, they’ve grown up with social media, they’re …. digital natives! 

Seldom has a statement been more misleading than this one. The truth is that it’s very unlikely that a young person will be able to walk into your business and take over the management of your digital marketing single handed.  

So why is digital marketing one of the most popular apprenticeships around for employers and young people? And how can you effectively harness the talent of a young person to supercharge your marketing efforts? 

First, you need to stop being led by the myth. The average aspiring digital marketer is not going to have the vast knowledge required to effectively build and execute your digital campaigns on their own. They will, at the very least, need the support and guidance of an experienced and knowledgeable manager. Along with a working environment where they can learn all the skills that good digital marketers need to have. 

Second, you should look for young people who have experience outside of social media platforms, and focus your attention on those who can demonstrate how they have harnessed the power of social media to create something.  This could be anything from building a following on a YouTube channel to making, marketing and selling products online.  

Here at LDN Apprenticeships, we meet young people on a daily basis who have done just this. It’s not on their CV and in some cases they are even shy or embarrassed to share their achievements. 

That said, these are the young people who have applied their creativity to a real world situation and who have made something as a result. Be it a product, a following or a movement – these young people have the skills you need in your business.  

If you make the decision to hire one of these brilliant, creative young people there are some important things to consider in the process. Here are our 5 top tips: 

 

1. Make sure you identify an awesome manager 

Your Apprentice Digital Marketer will spend at least 80% of their time at work. You want to be sure that while they’re there, they’re learning new things, taking action and improving. The best way to make this work is to identify a manager who will give the apprentice the support and guidance they need. Combined with the support of your apprenticeship provider, you’ll be astonished at how much your apprentice learns in a very short space of time. 

 

2. Define the role to fill skills gaps in your existing team 

Make sure you look at your current marketing skill set. Then try to recruit an apprentice who fills some of the gaps. If you’re weak on video production, actively seek a young person who’s a talented video editor. Or if you think you could do with a boost to your copywriting capacity, look for a young person who gets your tone and writes well. Approaching it in this way, means you’re actively avoiding the pitfalls of the mythical digital native. 

 

3. Look for a self-starter 

When you meet candidates for the opportunity, talk to them about what they have done with their passion for all things digital. Have they studied something outside of school or college (there are a wealth of free and very well publicised online courses)? Have they started a business of their own? Or have they helped a friend with their digital savvy-ness. Taking action is the first step – the thing to work out is if you can harness that initiative. 

4. Put rules and structure in place to measure and manage 

When you’ve hired your apprentice, make sure you’ve got a structure in place. Making it easy to measure and manage performance. Most people (young ones included) respond incredibly positively. Knowing the why, the what, the how and the when of their job. Make this incredibly clear from the outset.

5. Give direct feedback and reward success 

If you are successful in doing 1, 2, 3 and 4, then you’ll find yourself a talented young person who is eager to learn and take action. No matter how talented they are, they will still make mistakes. It is critical that when they do, you give them direct feedback. The ability to take feedback is critical to learning and development. Finally, just as you give direct feedback, you should also reward success. This doesn’t mean throwing bonuses around, it just means giving praise when praise is due. 

 

Digital marketing will always be evolving on a day to day basis.

Recruiting young apprentices are a great way to discover new and exciting marketing opportunities for your business. Keeping one of your most important outputs to the world fresh and up-to-date.

To learn more about hiring a digital marketing apprentice into your team, check out our Tech LDN digital marketing program HERE.