Max Rozmetov @ Simply Business

Max Rozmetov @ Simply Business


As part of our case study series, we’re able to visit our apprentices at a variety of different and awesome business around London. And our latest certainly took us to one of the coolest!

Max Rozmetov is currently working at Simply Business, an online insurance broker located in Central London and 20152016 WINNERS of The Sunday Times 100 Best Companies to Work For!

Having now completed his apprenticeship, Max has now been hired by Simply Business on a short term contract before he heads off to University in September.

We also had the chance to talk to Max’s line-manager and senior eCRM Manager – Ata Ata, who was a big part of recruiting Max. Ata was able to give us an overview of Max’s role and how much he has developed and grown since walking through the Simply Business doors.

Ata is also line-manager to another LDN Apprentice within his team at Simply Business – Sam Stone, so was the best person to talk to about his experiences in hiring and managing an apprentice! 

So what was Max’s thoughts behind doing an apprenticeship as opposed to other paths he could have taken after finishing his time at the military?

“What made me decide to do an apprenticeship? A friend of mine actually referred me to LDN Apprenticeships!” Said Max.


“He said there was an alternative to going to university where you can work and have a great experience, gather a lot of knowledge and get a diploma at the end.


“And that seemed really cool to me.”

After deciding to do an apprenticeship and then applying to become an LDN Apprentice, it was then down to Max to land a role!

He did so when he met Ata at our Career Kickstarter event. A process that Ata has really taken to and an integral part of helping LDN Apprenticeships connect young people with businesses.

“I came away from the Career Kickstarter with goosebumps to be honest!” Said Ata.


“I thought ‘wow’ I just met a whole load of really fantastic young individuals that all would’ve been capable of doing a great job here.


“They’re all at the start of their career, they’re all really hungry and eager and Max definitely shined through for me.


“Out of those candidates, we had four work trials and you could just see the maturity of Max. His technical capabilities, the way he came across as a person and the way we got on together. I could really see him fit well into the team and the business.”

After impressing Ata and the Simply Business team during his work trial, Max was then offered the role. A fantastic opportunity to work with one of the fastest growing companies in central London.

Introducing Max to the Simply Business team.

So what was it like getting an apprentice like Max up to scratch when he first started in the role? Ata remembers when Max was first introduced to the team at Simply Business and how his introduction affected the dynamics of his team going forward.

“It’s been fantastic! He was like a blank canvas when he started here.


“He came in, very energetic and enthusiastic. LDN Apprenticeships really trademarked the term #EEWAP and we totally get that and needed that from our apprentice.


“We’ve treated him like any other member of the team since he’s been here. He’s been fantastic for everybody.”

The idea of Max being a ‘blank canvas’ when he started was echoed by Max himself. The ability to create a palette of knowledge was something that Max took full advantage of. Thirteen months later, he has now finished his apprenticeship and been taken on short term by Simply Business before he heads off to University with a mountain of experience and knowledge that many of his peers won’t have.

“Simply Business has taught me so much over the last 13 months. So much value and knowledge since I joined.


“I remember on my first day, the head of PCC here asked me if I had any experience in marketing, to which I honestly answered ‘no’! I can happily say that after 13 months, my knowledge gained from working within the role and completing my apprenticeship has improved massively!


“I’ve undergone so many tasks with my team and been a part of so many projects. Thanks to my manager Ata, who has mentored me along through this journey. I have grown personally and gained so much knowledge about the work we do at Simply Business.”

Max’s development throughout his apprenticeship.


One of the great things about helping to guide a young person through their apprenticeship and seeing them develop within their role is noticing the improvements each day, week and month.

Ata has been through the complete process of Max’s apprenticeship. Being able to witness his development first hand, from his first day at Simply Business, right up until Max’s completion.

“The way he’s grown as a person and become more confident. From meeting new people and coming into a huge workplace like this one. He’s networked and made some fantastic friends!


“He became fully equipped to complete his apprenticeship. Come up with new ideas, take on work and take ownership and responsibility in both the workplace and through his apprenticeship work.

“An apprenticeship is made for someone who is really dedicated and wants to drive their career forward. Max is definitely that person.”

What advice would Max & Ata give to fellow apprentices and employers?

So as someone who has had such success within his role and has really benefited from being an LDN Apprentice, what advice would Max give to someone else who’s thinking of doing an apprenticeship?

“I would consider all your options and make sure an apprenticeship is the right path for you!


“It can be hard work, but most of all, do what you want to do! If you want to have a great experience within an actual work space and get paid at the same time, then an apprenticeship is most definitely the option for you!

On the employer side of recruiting an apprentice, there may be no better person to ask than Ata! 

As previously mentioned, Ata has taken on another LDN Apprentice for his team and has been such a fantastic and inspirational line-manager for Max.

What words of advice would he give to another business looking to hire an apprentice?

“I’ll admit that I had preconceptions before hiring my first apprentice.


“Someone might say to me they’ve had a bad experience with an apprentice in the past. I wasn’t sure whether that may have been down to the selection process. Were they hiring the right person?


“I have to say all the candidates I’ve met through LDN Apprenticeships have been absolutely fantastic.


“It’s been thoroughly rewarding for me as a manager. Its’ been really humbling for me to give someone on the start of their journey an opportunity to get a job, get paid, get experience and get all the things they want to get out of it.


“So I would say most definitely do it!”

Following the great success with hiring an LDN Apprentice, along with Max and Sam in Ata’s team, Simply Business have also gone on to hire apprentices within other departments as well!

Serena Vano from our Future LDN pathway is currently working within the Operations department as a Tech Ops Assistant Apprentice, whilst Leila Arar has more recently joined the Marketing side of Simply Business as their new Marketing Design Apprentice!

We’ve loved working with Ata, Max and the whole team at Simply Business. It’s so great for us to see so many success stories like Max’s come out of one company as they continue to invest in youth and benefit from the huge pool of talent that’s in apprenticeships.

Congratulations to Max for completing his apprenticeship and gaining a place at University in September and thank you to Ata and the Simply Business team for their support and guidance to Max and fellow LDN Apprentices.

If you’re thinking of HIRING an apprentice with us, click on the link below to discover more!

If you’re thinking of BECOMING an apprentice, click on the link below and find out how!

Adam Hunt @ District4

Adam Hunt @ District4


Recruitment company District4 hired their very first apprentice in October last year and introduced Adam Hunt as their awesome new Digital Marketing apprentice!


There are a number of fantastic apprenticeship stories within the awesome businesses we work with at LDN Apprenticeships and it’s always great to place young people into jobs around London with brand new companies.


We discussed their roles and how Adam has helped District4 progress as a business and helped them compete within the highly competitive recruitment industry.

Adam started by telling us about why he applied for an apprenticeship and the choices he had to make.

“I decide to do an apprenticeship because I went to uni last year and I didn’t feel like it was for me.


I work better by actually doing practical work alongside the learning process, so an apprenticeship was much better for me personally.”

After making the big decision to leave university and kickstart his career with an apprenticeship, it was now time to get a job!

Adam met Kyle at our Career Kickstarter event, who was attending alongside several other employers looking to recruit an apprentice into a digital marketing role for his team.

Amongst a strong group of potential digital marketers, Adam stood out amongst them. Kyle felt he would be a perfect fit for the District4 team.

“What convinced me to recruit Adam was meeting and interviewing him at the Career Kickstarter,” said Kyle.


“Spending time with a different group of potential apprentices and seeing different skills was a big part of the hiring process.


“Then after seeing Adam’s skills really shine when given different tasks during his work trial for us, we felt like he was a really good cultural and skills based fit”

Within the ever-changing world of recruitment, it is important for recruitment companies to keep up and evolve its business for the digital world.

Kyle went on to talk about the tasks and jobs Adam has taken over since starting at District4 and the weight it has lifted off his shoulders, not to mention the time it has saved not only him, but the company as well. 

“Before Adam joined, I was responsible for all of our social media and the planning of our community platform!


“He has now taken on both of these roles to great effect. He owns them completely and has freed up an incredible amount of valuable time.” 

Adam explained to us in more depth about those tasks he has taken over and how he has become such an integral part of the District4 team in such a short space of time.

Taking over the marketing side of the business and implementing new strategies and ideas was certainly a big task and Adam knew this was an opportunity to show his passion for marketing.

“No one else was really marketing here, so I pretty much had to do everything myself. So it’s really good to understand the concept and different strategies the I can use.


“I’ve also been a part of creating big projects in the first few months as well. We did a series called ‘Why Move’, which is all about relocating to different areas of the world which I wrote the copy for and marketed.


“I also created the infographic that was shown at our awards night and seen by the whole company, so that was really enjoyable to create as well.”

The world of recruitment is changing and District4 are evolving with the times. The days of hitting the phones and talking to as many people as possible are still a huge part of recruitment, but the advances in technology and online recruitment mean there is a huge area of potential expansion.

Now Adam is settled into the role and embedded into the team, Kyle can now begin to see the benefits in recruiting a digital marketer for his sales pipeline.

He talked to us about his decision to recruit a young person studying digital marketing, as opposed to a ‘traditional’ recruiter.

“For Adam’s role, it isn’t about the recruitment experience and the ability to recruit. It’s really about communication with our community as a talent, so having someone who isn’t focused on recruitment allows them to build a much easier relationship.


“From that, we’ve seen a lot of positives. We’ve brought in new clients from events that Adam has been a part of running and we’ve certainly seen a huge uptake in our followers on Twitter and LinkedIn. Social media presence really does make a huge difference.”

By introducing Adam to the team, Kyle took advantage of an untapped pool of talent he wouldn’t have been able to find without hiring an apprentice.

There was a well thought out recruitment structure when deciding to hire an apprentice, with the idea of not only bringing in fresh ideas but changing the team dynamics upon his arrival as well.

 “We could have gone and tried to find someone with experience but I think they would’ve brought a very rigid view of how to do things.


“Having someone come in without the experience but a lot of new ideas has allowed us to really try different things.


“Adam is now an integral part of the team. He’s very keen to own parts of the role confidently and delivers on them consistently.”

Adam and his team at District4 are a brilliant example of how apprenticeships work for businesses and for young people.

Recruitment is a highly competitive business and by hiring Adam, Kyle and the team are futureproofing their business by and injecting new ideas into the company with a digital marketing apprentice.

Congratulations to Adam on his continued success and thank you to Kyle for all of the continued support he has given to him.

If you’re thinking of HIRING an apprentice with us, click on the link below to discover more!

If you’re thinking of BECOMING an apprentice, click on the link below and find out how!

Eemaan & Adrian @ FanFinders

Eemaan & Adrian @ FanFinders

There are a number of fantastic apprenticeship stories to tell here at LDN Apprenticeships and our apprentices at FanFinders certainly fall under this category!

We currently have TWO fantastic software developers in Adrian Nica and Eemaan Beardon working alongside FanFinders CEO Alec Dobbie at their Shoreditch offices in East London.

What makes this case study particularly special is Eemaan was the winner of our Apprentice of the Year for 2017! So it was great to catch up with her and get her thoughts on not only winning Apprentice of the Year, but her experience in currently doing her Level 4 Software Development apprenticeship and how it differs from the Level 3 program she completed last year.

So we popped into the FanFinders office and talked to all three about their experience with LDN Apprenticeships and how they’ve developed within their role at FanFinders!

We started by talking to Eemaan and Adrian about the very beginning of their journey with us, if they were considering a different career pathway and why they eventually decided to do an apprenticeship.

I wanted to get more experience said Eemaan. I felt combining both experience with work would grow my skills better in the long run than just studying independently. 


Adrian agreed. The opportunity to earn money whilst learning really appealed to me. University would be three years and with the knowledge I already had, a software development apprenticeship felt best for me!

Both having made the decision to do an apprenticeship, the next part was getting a job!

Having hired Eemaan in 2016 and Adrian the year after, Alec has had plenty of experience in hiring apprentices and felt that both stood out as the perfect new recruits for FanFinders!

 We were looking for a mix of talent to come and work with us and help fill a couple of roles. LDN Apprenticeships helped us massively with this and we hired two really good apprentices from the Tech LDN program.


The positions we were looking to fill weren’t senior roles but at the same time, weren’t quite junior, so we needed to make sure they were strong candidates willing to learn within the role and that’s exactly what we found.

Having both secured positions at FanFinders, they now had to get up to scratch and really begin their roles on the front foot. Eemaan recalled what it was like learning the ropes during her first few months within the role.

It was a really life changing experience and I gained a lot of confidence. I had so much support from the tutors and the people that worked around me. Everyone helped me develop my skills and areas to improve.


Everyone was so supportive. We all got on well with each other and it was a really nice environment to develop and learn in.

Alec also gave us an insight into what it was like getting a software development apprentice up to scratch and if he changed his approach when he recruited Alec a year later.

 I don’t think we’d have got to Adrian if it hadn’t have been for Eemaan. This gave us faith in the process and system along with knowing the training at LDN Apprenticeships was paying dividends within our workplace.


We spend a lot of time within the first few months making sure they are learning what we need them to and put them on a structured program.


We started with very simple tasks before moving them onto more complex things going forward and it’s worked well. For example, Adrian has built a client portal that’s going to be a large piece of the business going forward!

The client portal Adrian built is just one of the many personal achievements for him since starting at FanFinders just under a year ago.

Adrian also feels his development and understanding of the FanFinders workplace and the business itself has been a big part of his development within his role.

Gaining experience in marketing and experience within the business world has been a huge achievement for me.


I’ve learnt so much and gained so much knowledge. My line manager here has 25 years of experience and he knows how the company works more than anyone here!


For someone young like myself looking to get into a software development role, I also feel I’ve learnt how to make really good software, not just plain code.

For Eemaan, who is now doing her level 4 software development apprenticeship, it was interesting to hear what the major differences were from doing a level 3 qualification and her decision to go on to a level 4 qualification.

 The biggest difference was definitely the intensity in work. So if you like a challenge it’s definitely something to look into!


The qualifications are so valuable though because you become MTA qualified and instead of having to pay for qualifications at university, here you’re supported by the company, which is ten times better for me!

Having hired two web and software development apprentices, what advice would Alec give to other business thinking of hiring an apprentice?

Absolutely do hire an apprentice and go forward with it.


It’s been a really rewarding and beneficial experience and for us, there’s no negatives from where I am. It’s cost-effective and you can see you’re helping young people move forward.


At the same time, it’s helping us as a business as well!

Alec’s positive experience in hiring Eemaan and Adrian was echoed by both apprentices themselves and their journey so far has given them both the opportunity to kickstart a career they’re passionate about at FanFinders.

So what advice would they give to someone who’s thinking of doing an apprenticeship?

You’re learning in the job and getting paid for it said Adrian. You’re not just learning in theory and it’s a completely different path to university.


You learn and accumulate a lot more skills that you would if you just went to university Eemaan continued.


Being a part of a workplace, you’ve got other teams and departments you can branch into and develop within all areas of a business.


For those thinking of doing an apprenticeship, I’d say definitely go for it!

Alec and his team at FanFinders are a brilliant example of how apprenticeships work for businesses and for young people. Highlighting the need to futureproof their business with young talent and inject new ideas into the company.

Congratulations to Eemaan and Adrian on their continued success and thank you to Alec for all of the continued support he has given to both apprentices.

If you’re thinking of HIRING an apprentice with us, click on the link below to discover more!

If you’re thinking of BECOMING an apprentice, click on the link below and find out how!

Darius Mannering @ Kano

Darius Mannering @ Kano

It’s a really important time for us here at LDN Apprentices. We’ve been delivering our Tech LDN (Formerly Tech City Stars) apprenticeship programme for almost five years, and our 150th apprentice recently completed their Tech LDN (formerly Tech City Stars) apprenticeship. The fact is that so many apprentices completed at a similar time that we thought it only fair to celebrate all of them together!

The first awesome Tech LDN apprentice we’re celebrating is Darius Mannering, who is a support agent at Kano Computing. Darius recently completed his IT support and networking apprenticeship with Tech LDN.

We popped into the Kano offices in Moorgate and caught up with Darius to talk about his time with Tech LDN and Kano.

Darius started off by telling us how he took the plunge and started his apprenticeship with LDN Apprenticeships.

“I personally didn’t want to go straight into studying something I wasn’t sure about and I came into Tech LDN looking for something different.

I had an interest in computing and IT so I thought let’s go for it!


It was more about me getting my feet on the ball and seeing if I feel more comfortable working in industry and it worked out really nicely for me. I love it here!


I was considering university, but the apprenticeship guided me in the right direction.

It put me in the mindset of this is something I want to do and something I enjoy doing.

It’s been a quick year but it has taught me so much!” 

Darius’s enthusiasm at interview and his desire to kickstart his career through an apprenticeship was what inspired the team at Kano to hire him.

Bruce Beardall is the customer care team leader and Mathew Keegan is the head of customer care at Kano.

Both cited Darius’ attitude as a big inspiration in recruiting him as an apprentice for their tight-knit team.

Mathew recalls making the decision to hire Darius.


“There were a lot of factors. We’d hired apprentices in the past, which meant we knew the value we could get from working with young people.


What really inspired me about Darius was he had a very can-do attitude and was really motivated.


I always try and look for people that have high levels of motivation to join our team because I know they’ll put in as much as they’re willing to get out.”


The feeling was mutual with Bruce, the team leader for the customer care team at Kano.


“We have a policy within the customer care team of looking to encourage new talent and as a part of that, Darius was hired. It’s worked out exceptionally well.


The progress Darius has made in a short space of time is a testament to his hard work and endeavour to learn. Not only has he developed his IT skills, but his soft skills have come on in leaps and bounds as well.”

It’s common for apprentices to start a role with very little working knowledge of the technical skills the role requires. It’s the willingness and desire to learn that makes all the difference. Darius is no exception.


“I had a general interest in IT, but I didn’t have any of the necessary qualifications.


I played games, built my own computers, learned thing through self-teaching on YouTube. I had an interest and that’s all it took for me to give an apprenticeship a shot!”

We asked Darius about the progression of not only his IT skills, but also his personal skills since he started his apprenticeship.

“Because it’s my first office environment, I feel like I’ve connected with a lot of different teams I wasn’t aware of previously and I’ve learned how to fit in to a company like Kano.


I worked in retail before and that was a customer service environment, but when you’re in an office it’s a whole different thing.


You feel valued, which made me apply my prior customer service knowledge into a workplace and into something I enjoy. It’s a great combination for me.”


And he’s put that combination to great use, working on one of his favourite bits of kit, the Raspberry PI.


“Everything to do with this tiny single board computer called the Raspberry PI. It was completely new to me when I first started here so I was a bit confused about it!


I wasn’t sure how to approach it but I’ve learnt so much.


There are so many capabilities of this tiny computer and that’s what Kano teach to children and anyone else interested in technology. That’s what I love about Kano.”

Darius’s development has not gone unnoticed by Mathew either, who since recruiting him, has seen him progress a huge amount in such a short space of time.


“Darius was very shy when he joined but I’ve definitely seen over the last 12 months he’s become a very bright and bubbly member of our team.


The other change I’ve seen is the level of confidence – he didn’t have this when he first joined. He was a bit unsure about this very different career path he was taking and he’s really settled into that now, which is fantastic to see.”


Working with Darius closely on a daily basis, Bruce has also noticed the improvements in Darius since he started at Kano.

“Darius has gone from a very unsure school leaver to someone who is gaining certainty and self-assurance every day.


He’s gone from someone who wasn’t quite certain how to interact with people to being someone who has been trusted enough to be sent to our Boston office to train new starters there.


We’re very pleased he’s staying on with us beyond his apprenticeship!”


So after completing his apprenticeship at Tech LDN, what advice would Darius give to someone who’s thinking of starting an apprenticeship?


“Please do it!


Don’t have second thoughts because at the end of the day, it’s only one year and I’ve learnt so so much just being in this office for a year and I’m sure every other apprentice from Tech City Stars has done the same as well.”

Mathew has an equally positive message for businesses thinking of hiring an apprentice.

“The one thing I would say to anyone thinking of taking on an apprentice is do it. And my one piece of advice is not to take one, take two!


This is because when you give someone an instant friend, someone that can share the highs and lows of the apprenticeship and that they can work alongside, it gives them a level of confidence coming in and a level of self-assurance that perhaps can be more difficult with one person.


I’m one of the biggest advocates of the apprenticeship scheme and I say to anyone there’s no excuse for you not to be doing it!”


Darius and his awesome team at Kano are a brilliant example of how apprenticeships work for business and for young people. We’re thrilled to celebrate their success with this case study.


Congratulations Darius, and thank you to Bruce and Mathew for all of the support they’ve given to Darius.

If you’re thinking of HIRING an apprentice with us, click on the link below to discover more!

If you’re thinking of BECOMING an apprentice, click on the link below and find out how!

Toby Lagden @ Sphonic

Toby Lagden @ Sphonic

We have a number of awesome success stories here at LDN Apprenticeships and one of those is Toby Lagden at Sphonic, a tech company based a two-minute walk from Moorgate station in the heart of central London.


We popped in to see Toby and his line manager Michael Williams in their offices to talk about Toby’s great apprenticeship success story and how he’s getting on now after completing his apprenticeship and signing a full-time contract with Sphonic!


A total of 90% of our apprentices go onto further positive progression after they complete their apprenticeship with LDN Apprenticeships and Toby is part of that pool having now landed a full-time role. So why did he decide to apply for an apprenticeship?

“The reason I decided to do an apprenticeship in the first place was not only to get a qualification but also get some work and experience. I thought that would benefit me a lot more than it would just getting a qualification or vice versa.


I considered university but after weighing up the pros and cons, it felt like the pros didn’t heavily outweigh what I thought would be beneficial to me within my career.”


After Toby’s mind was made up, he attended our Career Kickstarter event which is where he met with the good people at Sphonic, including Michael, who explained how hiring an apprentice is part of the company’s growth plan.


 “We’re constantly expanding the business and we’ve grown significantly over the last six years.


It’s very difficult to recruit for what we’re after, so we felt we were better placed to hire an apprentice who could come in, understand our business in all areas and show us where they are strongest, so they can take on the position we’re after.”


Since starting at Sphonic, Toby has come on leaps and bounds not only within his digital skill set, but also his personal skills and especially his confidence, something Toby highlights as his biggest achievement since starting at Sphonic.


“I’d have to say my personal biggest achievement is the improvement in my confidence!


When I first started I had no self confidence and no real belief in what I did, so I was always second guessing. Now I’m at the point where I don’t have to second guess. I know what I’m doing is the right thing.”


Michael completely agreed when talking about Toby’s improvements since starting his apprenticeship.


“His confidence has grown significantly.



When he first joined he was quite shy and worried about speaking to anyone within the business. Now he’s very good. He’ll come and pester anyone he needs to if there’s some work he needs to complete!”


Toby’s reasoning behind starting an apprenticeship with LDN apprenticeships was so he could learn and gain experience in the workplace at the same time. So how has he transferred what he learnt out our Lansdowne Learning Centre into his role at Sphonic?


“Learning to balance the workload has been a beneficial learning curve. My work ethic has always been high but knowing how to take advantage of less busier periods within the work place is a huge part of what I’ve learnt. 


Don’t rush it, make sure it’s a good standard and if you haven’t got work, ask for some!”


Michael and the team at Sphonic have benefited massively from hiring Toby and has helped them save hours of time and money with the work they’ve given him and the tasks he has learnt.


Toby’s reasoning behind starting an apprenticeship with LDN apprenticeships was so he could learn and gain experience in the workplace at the same time. So how has he transferred what he learnt out our Lansdowne Learning Centre into his role at Sphonic?


“Learning to balance the workload has been a beneficial learning curve. My work ethic has always been high but knowing how to take advantage of less busier periods within the work place is a huge part of what I’ve learnt. 


Don’t rush it, make sure it’s a good standard and if you haven’t got work, ask for some!”


Michael and the team at Sphonic have benefited massively from hiring Toby and has helped them save hours of time and money with the work they’ve given him and the tasks he has learnt.


“Because we work with over 70 vendors within our business, that’s an awful lot of APIs and data. Understanding that data is key to our business and what we deliver to our clients.


What we did was provide Toby with the API documentation to strip the data out of it. From this his understanding grows and his subject matter knowledge grows as well.


With that he’s saved me a lot of time of having to extract the data myself and I could then focus more on the integrations with our clients.


That sort of skill set is expensive to hire directly. When you get someone who is as eager and willing to learn as Toby is it’s absolutely fantastic for the business.”


So after the success of his time as an apprentice, what would Toby say to anyone who’s thinking of doing an apprenticeship?


“I’d say go for it!


See what matches your skill set and your passion, then once you’ve found a career path, whether that’s IT or Web Development or one that fits for you, dedicate yourself to it and the reward is there for you at the end.”


Michael has had experience of hiring a few apprentices with LDN Apprenticeships now and has valuable knowledge and insight into what to expect when recruiting one.


The ability to harness new talent and tap into a pool of talent he wouldn’t be able to in other routes of recruitment have hugely benefited not only him as a manager, but the business as a whole.


“I’d definitely suggest to any business to hire an apprentice.


As long as you have the resources and ability to teach and train them like any new recruit. You know you’re going to get an endless amount of positivity back.


To begin with, they’re keen, eager and they’ll probably out do you in a lot of areas!


But with the ones we have hired, they always come back and give you ideas, which I think is fantastic!”

Toby and his awesome team at Sphonic are a brilliant example of how apprenticeships work for businesses and for young people. We’re thrilled to celebrate their success with this case study.


Congratulations Toby, and thank you to Michael for all of the support he has given to Toby.

If you’re thinking of HIRING an apprentice with us, click on the link below to discover more!

If you’re thinking of BECOMING an apprentice, click on the link below and find out how!

Ayodele Fashola @ Wazoku

Ayodele Fashola @ Wazoku

It’s a really important time for us here at LDN Apprenticeships. We’ve been delivering our Tech LDN (Formerly Tech City Stars) apprenticeship programme for almost five years, and our 150th  apprentice recently completed their Tech LDN apprenticeship.

The fact is that so many apprentices completed at a similar time that we thought it only fair to celebrate all of them together! 

One of the awesome apprentices we’re celebrating is Ayo Fashola who is a QA Tester at Wazoku, a software company based in central London.

Ayo recently completed her Web & Software Development apprenticeship with Tech LDN (formerly Tech City Stars), so we popped into the Wazoku offices, a stone’s throw away from London Bridge, to catch up with Ayo and her team to talk about her time at Wazoku and being an apprentice.

We started at the beginning as Ayo talked about her decision to take up an apprenticeship and the choices she had beforehand.

“When I started looking for an apprenticeship I knew I had no experience in IT whatsoever. I didn’t want to go to university and have no clue what I’m doing, so I chose an apprenticeship because it gave me the opportunity to learn and earn at the same time.

I had considered university, but I thought it might be a bit overwhelming to me and I’m a practical learner, so if I gave myself the opportunity to be in an environment where I had no choice but to learn, I would learn more.”

Having made the decision to do an apprenticeship, it was now all about getting hired!

Miguel Palomino is the Product Manager and Rosemarie Diegnan is the Chief Strategy and Product Officer at Wazoku; both of whom work directly with Ayo within her role at the company. 

Rosemarie has hired a few apprentices from LDN Apprenticeships and Ayo was someone who stood out straight away when she was interviewed.

“She just seemed really excited about being part of the QA team and seemed to be something she really wanted to do. So I liked her enthusiasm and her experience, so we hired her!

The best thing about hiring an apprentice is they’re enthusiastic because they’re at the start of their careers. They want to learn and they want to jump in. They want to have new opportunities and we are a small business and more than happy to have smart and ambitious individuals come in a get started.”

Miguel is Ayo’s line manager and works with her on a daily basis and mentioned how hiring apprentices is helping with the growth of Wazoku.

“We have the experiences of other apprentices before Ayo and we have had very successful experiences with other apprentices from LDN Apprentices.  

The company is growing, so we continued searching for QA’s through Tech LDN. They are always happy to learn and we are happy to have them within the business.”

Ready to jump in and get started, first Ayo had to get up to scratch and learn the ropes. Despite little knowledge within IT as well as being unfamiliar within an office environment, Ayo always had the support of her work colleagues.

“I had a lot of support, so it wasn’t like I was lost I didn’t know what to do.

Since day one I had my manager supporting me, I had other people on the team supporting me. So it wasn’t too difficult in that respect.”

The best thing I’ve learnt at Wazoku is working with others. I’ve always been an independent learner but working here has made me improve not only working independently but within a team as well.”

This help and support from her team reaped benefits and Ayo went on to explain her biggest achievement during her apprenticeship at Wazoku.

“I started working with SSO when I started and I was a bit lost. But since then, I managed to put together a document that is now used throughout the company and is also part of the onboarding process for any new starter who joins the company!”

It’s not just Ayo that has seen herself improve during her apprenticeship.

Rosemarie has seen her come on leaps and bounds, not only on a personal level, but her skills to do the role as well. 

“She’s become much more confident. She has learnt our product as well as the ability to test our product and find bugs.

She can stand up for hers elf if somebody says there isn’t a bug, which developers can sometimes do. She is willing to say ‘no, I can show you why this is a bug’. 

For most apprentices, this is their first real full-time job. So getting used to coming into work every day and being part of the team, I can see their confidence grow the more comfortable they are within the role.”

So after finishing her apprenticeship and now working at Wazoku full-time, what advice would Ayo give to anyone who’s thinking of starting an apprenticeship? 

“I’d say go for it! There’s no reason why you shouldn’t. You earn the money, you learn on the job and whilst it can be overwhelming at times, the overall end goals are completely worth it!”

Miguel was just as enthusiastic and passionate when talking about businesses taking on apprentices.

“Hiring an apprentice is a great opportunity for not only businesses but for young people as well. An apprentice will always bring a new point of view and it’s good to have a different sense of how other people work.”

Rosemarie agreed and having hired and worked with apprentices before, was in a unique position to provide insight into why hiring an apprentice is so beneficial to Wazoku and how other businesses can harness new talent through apprenticeships. 

“It’s an amazing opportunity for young people who want to get started and university isn’t necessarily the track they want to take. So hiring apprentices has given us a pool of really smart, interesting and exciting people.”

“In hiring an apprentice, it’s a great way to get new, young talent that’s looking to get started that’s intelligent and as capable as anyone coming out of uni.

They’ve just chosen a different path, so don’t be afraid of that.”

Ayo and her awesome team at Wazoku are a brilliant example of how apprenticeships work for business and for young people. We’re thrilled to celebrate their success with this case study.

Congratulations Ayo, and thank you to Miguel and Rosemarie for all of the support they’ve given to Ayo.  

If you’re thinking of HIRING an apprentice with us, click on the link below to discover more!

If you’re thinking of BECOMING an apprentice, click on the link below and find out how!