Digital Marketer Apprentices will gain an insight into how marketing works and the impact of it. They will find out why and how markets are so segmented, and how to assess these in order to create and capitalise on marketing opportunities. Apprentices will understand how to develop and evaluate their own marketing strategies, which they will implement.
The aim of this block is for Apprentices to understand the Principles of search marketing, SEO, PPC, email, web analytics, metrics and mobile apps. Digital Marketers will recognise the similarities and differences between major digital and social media platforms. Learners will understand how the business environment works and the business issues within this. Gaining an understanding of digital etiquette, the working environment, security levels and data protection.
During this block of the Apprenticeship, learners understand logic and the awareness of different languages such as HTML and Java, and how a Digital Marketer would use it. Apprentices will know how the compatibility of code changes depending on what platform is used. Learners will investigate how different components work cohesively to make the Web work.
Typical Job Titles: Digital Marketing Assistant, Social Media Executive, Content Co-ordinator, Digital Marketing Technologist
Qualification: Level 3 Digital Marketer with Vendor Qualifications
Duration: 13 months
Off-the-job Training:1/2 day per week training at our Lansdowne training centre
Self – Study: 3.5 hours per week during contracted hours
Content: Delivered through in-class learning workshops and one to one coaching. Individualised learning guided through PluralSight content and community support.
Portfolio Work: Three exams & Three portfolio/work based projects.
End Point Assessment: Synoptic project & Final remote interview.
Progression Options: Level 4 Project Manager Apprenticeship
Adam is the Digital Marketing apprentice at recruitment company Distrcit4 in Farringdon and has had a huge impact on the team and their sales efforts since starting in the role.
We caught up with Adam and his line manager Kyle Probert to find out their experience of working with LDN Apprenticeships!