Multi-Channel Marketer Apprenticeship
Level 3
About this apprenticeship
LDN Multi-Channel Marketers will contribute to the implementation of the marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a wide range of platforms, channels and systems that are essential to the marketing function and activities of the company.
MCM Apprentices will define, design, build and implement campaigns across a variety of platforms to drive customer engagement and retention. They will be the first point of contact for day-to-day activities in marketing teams and will be responsible for allocating higher levels of work to the management team.
Programme Details
Typical job titles: Marketing Assistant, Digital Marketing Assistant, Social Media Executive, Digital Communications Assistant, Marketing Administrator
Qualification: Level 3 Multi-Channel Marketer
Off-the-job Learning: A minimum of 6 hours of contracted hours per week to be spent on off-the-job learning activities
Duration: 16 months (including four months End Point Assessment).
Content: Bespoke learning content available on demand through our award-winning learning management system. Further learning takes place through online live sessions and one-to-one coaching. Learners also benefit from the support of our community of apprentices.
End Point Assessment:
Assessment method 1 - Written project report with presentation and questioning.
Assessment method 2 - Interview underpinned by portfolio of evidence.
Course Contents
+ Marketing Fundamentals
This topic area covers the basic principles, methods and concepts of marketing, including the marketing mix and the promotional mix. It explains what marketing is and how it supports the business's structure, vision, priorities, and objectives.
+ Market Analysis, Planning and Strategy
This topic delves into understanding the customer journey, including offline and digital touchpoints, customer personas, audience segmentation and marketing ethics. It also explores the importance of competitor analysis and how to undertake it, and relevant regulatory and legislative requirements such as data protection, GDPR, cyber security, trading laws, copyright law, and Advertising Standards Authority rules (ASA).
+ Marketing Content and Communication
This area covers brand theory, including positioning, value, identity, guidelines, and tone of voice, and how to create impactful content using principles of design and copywriting for online and offline mediums. It also shows you how to distribute and store online and offline assets effectively, and how to maintain their quality.
+ Marketing Channels, Tools and Techniques
This series of masterclasses and case studies covers current and emerging technologies, software and systems which impact on marketing. It will teach you about the main channels, tools and techniques and the key points about how to use each one to a professional level.
+ Campaign Management
This topic encompasses the entire campaign management process, including research, planning, budgeting, implementation, delivery, and evaluation. It includes managing and operating integrated campaigns across online and offline channels, briefing and managing external marketing suppliers, and understanding the impact of marketing on customer service and the customer experience.
+ Analysis and Evaluation
This area focuses on the tools, techniques and metrics used to measure and evaluate the impact of marketing activities, including user experience, data management and analysis, business objectives, the wider environment, and sustainability. It also covers how to review your brief and goals effectively, budget management and measuring return on investment (ROI).
Case Study
Lara Saxe @ Yappy.com
We caught up with Yappy's Digital Marketing apprentice Lara Saxe to talk about the awesome projects she's been working on at Yappy since starting her apprenticeship.
Lara is a 'pawesome' example of how upskilling existing employees & taking advantage of the training and new knowledge gained via an apprenticeship can generate amazing results!
Find out what Lara & her line manager had to say over on our blog below.
